This was so incredibly "dense" with good information, I'm a little speechless.
I'm a "samer," not a "changer." There is so much about today's processes and the "game" of publishing I resent. But wow. This whole episode rang true to me. It also scared the hell out of me, frankly, because I suddenly feel both behind the 8-ball, and impossibly stupid.
I'm going to have to sit on this in my head. (See? I'm not even making sense.) It's a challenge to move with the times. I'm not even sure an old dog like me could learn enough to make it work. But damn if it's not compelling as hell.
Thanks to Jody and Lars for shining a light on next-generation marketing. Just ... wow.
This was so incredibly "dense" with good information, I'm a little speechless.
I'm a "samer," not a "changer." There is so much about today's processes and the "game" of publishing I resent. But wow. This whole episode rang true to me. It also scared the hell out of me, frankly, because I suddenly feel both behind the 8-ball, and impossibly stupid.
I'm going to have to sit on this in my head. (See? I'm not even making sense.) It's a challenge to move with the times. I'm not even sure an old dog like me could learn enough to make it work. But damn if it's not compelling as hell.
Thanks to Jody and Lars for shining a light on next-generation marketing. Just ... wow.