One possible strategy to make the most of the first mover advantage- seek out new platforms worth investing in early in their growth cycle. Facebook for example feels like it is rotting from the inside out. Is Instagram still growing much? How do you identify potential new platforms that are growing to jump into early? TikTok was the most recent example of this phenomenon.
Yes, I think it’s a great strategy to keep your eyes on the up-and-coming social media platform. But I also think Instagram is still the number one best seller.
In terms of advertising, Facebook still does more dollars in customer revenue than any other platform. So I think it’s a mix.
One possible strategy to make the most of the first mover advantage- seek out new platforms worth investing in early in their growth cycle. Facebook for example feels like it is rotting from the inside out. Is Instagram still growing much? How do you identify potential new platforms that are growing to jump into early? TikTok was the most recent example of this phenomenon.
Yes, I think it’s a great strategy to keep your eyes on the up-and-coming social media platform. But I also think Instagram is still the number one best seller.
In terms of advertising, Facebook still does more dollars in customer revenue than any other platform. So I think it’s a mix.